Personal Statement
David is an Associate Professor in Marketing and Associate Dean (External Engagement) for the Management School.

David leads postgraduate modules in Marketing and Sponsorship, Global Marketing and Innovation, and executive education courses in Digital Transformation. His teaching draws from extensive professional experience in the UK and overseas in in sports, technology, and education industries. David teaches a range of students including MSc and MBA candidates, and corporate executives.

David has extensive academic leadership experience, specifically in the design and leadership of high performing postgraduate programmes. He is the founding Director of Studies of ULMS' award-winning MSc in Sports Business and Management, former Director of the Liverpool MBA, and also led the strategic design of ULMS' MSc in Sustainable Business. Prior to joining the University of Liverpool, David held international academic positions at Tsinghua University and the University of Shanghai for Science and Technology.

His industry background includes high-technology environments with Accenture, management consultancy at KPMG, and professional sports with organizations including Adidas, Alisports (Alibaba Group), Tottenham Hotspur FC, and Everton FC.

David's research has been published in leading academic journals and has informed industry practice through executive education and consultancy projects. His contributions draw from theories in economic sociology, and encompasses both discipline-specific and pedagogical concerns. Generally, David's work explores the relationship between people and emerging technologies in business and marketing.