Personal Statement
Natasha is an Associate Professor in Marketing and Deputy Associate Dean (Postgraduate) at the University of Liverpool Management School. She specialises in digital marketing, innovation, curriculum development and postgraduate education. Before entering academia, Natasha gained more than 18 years’ industry experience, including senior marketing roles at the BBC and other leading organisations. She completed her doctorate at Alliance Manchester Business School and joined the University of Liverpool in 2020. A Senior Fellow of the Higher Education Academy, Natasha has led the redesign and development of several MSc programmes. Her teaching combines experiential learning, digital pedagogy and industry collaboration to strengthen student engagement and graduate employability. Her research has been published in leading academic journals and presented at international conferences.