Personal Statement
I am a Senior Lecturer in Marketing (Associate Professor) and a behavioural researcher. My research examines how consumers and employees interact with emerging technologies and how these technologies shape behaviour, decisions, and perceptions. I am also interested in how we can enable and enhance human innovation, driven by a core belief in the irreplaceable value of human creativity. My work has been published in leading journals across disciplines, including the Journal of the Academy of Marketing Science (FT50), Research Policy (FT50), Journal of Product Innovation Management, and Journal of Interactive Marketing.

I am currently accepting PhD students interested in consumer behaviour, innovation, or with a strong foundation in experimental designs.

Research Overview
Research interests:
- Marketing
- Consumer behaviour
- Innovation management
- Influences of new technologies in skill development
- New technologies