Personal Statement
Dr. Rachel Ashman is a Reader in Marketing and Deputy Associate Dean Research. She has also served as Postgraduate Lead and creator and director of the recently launched MSc in Advanced Marketing. Rachel obtained her PhD in Marketing from the University of Manchester. Through a cross-disciplinary approach, her interests spans consumer research and management, exploring new technologies, markets, consumers, and ways of working. She has published in journals such as the Journal of Consumer Research, British Journal of Management, Sociology and Gender, Work and Organization, among others. Her work has been funded by the ESRC IAA, Innovate UK, and industry partners. Rachel currently serves as an Associate Editor for Marketing Theory and she is a member of the Editorial Review Board for International Journal of Research in Marketing and Journal of the Academy of Marketing Science.