The Marketing Group leads and delivers world-class research, teaching, and business collaborations, aimed at developing a meaningful understanding of key marketing areas and their impact on business, consumers and society. 

 

Our research has been published in some of the top journals in Marketing, including the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of the Academy of Marketing Science, Strategic Management Journal, International Journal of Research in Marketing and Journal of Retailing.

 

The Group's academics also hold senior editorial positions in prestigious journals and sit on numerous editorial boards. 

 

Research themes

The Marketing Group researches issues of significance to academics, businesses, consumers and society, with and special emphasis on five main themes:

• Vulnerable consumers and responsible research in marketing
• Marketing strategy and analytics
• Consumer culture
• Business-to-business (B2B) marketing
• Consumer behaviour and digital identity

Research centres

Several members of our Group are actively involved in several research, consultancy and executive education projects at the Centre for Sports Business, as well as the other Research Centres at the Management School.

 

Find out more about the Management School's Research Centres